The Three-Box Approach to Business Model Reinvention: Putting the Idea into Practice
Harvard Business Review
SEPTEMBER 19, 2011
Vijay Govindarajan's and Chris Trimble's article, " The CEO's Role in Business Model Reinvention ," appeared in our January-February 2011 issue. The article urged forward-looking CEOs to manage reinvention with a "three-box approach": Box 1: Manage the present. Box 2: Selectively forget the past.
Let's personalize your content