Leading Blog
JULY 19, 2019
How true disruptors use innovation, including digital, to grow the market and create new business models. F OR YEARS I was taught that growing the business in an industry with strong competition was mostly a zero-sum game. It can drive new business models, open up adjacent products and help you grow the whole market.
Harvard Business Review
SEPTEMBER 19, 2011
Vijay Govindarajan's and Chris Trimble's article, " The CEO's Role in Business Model Reinvention ," appeared in our January-February 2011 issue. In fact it can be applied in any organizational setting: non-profit, for profit, in a factory or in a service organization, in a big conglomerate or a small family-run business.
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Harvard Business Review
DECEMBER 14, 2011
Tuck Professor Vijay Govindarajan calls this reverse innovation. For example, the Tata Group's sprawling empire has churned out innovative automobiles and hotel formats, reframed the watch industry, and brought innovative IT services to overlooked small and medium businesses. A focus on business models.
Harvard Business Review
DECEMBER 27, 2010
What is a business model (and how do I innovate one)? How a company creates, captures, and delivers value; codifying the current business model is the critical first step of business model innovation. Build a business model designed around the low-end customer's job-to-be-done.
Marshall Goldsmith
FEBRUARY 8, 2018
Lead author of Business Model Generation and Value Proposition Design , which sold over one million copies in 37 languages. Denise Pirrotti Hummel – An expert on the connection between inclusion and business performance, an author, consultant, Ted Talk finalist, HBA Board member and the Chair of Athena’s Life Sciences Committee.
Harvard Business Review
SEPTEMBER 19, 2011
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Harvard Business Review
MARCH 17, 2016
The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. In many cases they created radically new business models. This is a strategy Tuck’s VG Govindarajan calls “reverse innovation.” They have a high-growth, high-revenue focus.
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