Leading Blog
JULY 19, 2019
How true disruptors use innovation, including digital, to grow the market and create new business models. F OR YEARS I was taught that growing the business in an industry with strong competition was mostly a zero-sum game. It can drive new business models, open up adjacent products and help you grow the whole market.
Marshall Goldsmith
FEBRUARY 8, 2018
Lead author of Business Model Generation and Value Proposition Design , which sold over one million copies in 37 languages. Authority on new technology and communication. Claire Diaz-Ortiz – Technology innovator and speaker. Fast Company – ‘100 Most Creative People in Business.’. Entrepreneurs.
Harvard Business Review
DECEMBER 27, 2010
Innovation is more than whiz-bang technology; consider different strategic intents (e.g., create a new category, extend current business) or innovation mechanisms (e.g., What is a business model (and how do I innovate one)? Build a business model designed around the low-end customer's job-to-be-done.
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