Leading Blog
JULY 19, 2019
How true disruptors use innovation, including digital, to grow the market and create new business models. F OR YEARS I was taught that growing the business in an industry with strong competition was mostly a zero-sum game. Or else, you took on the hard work of growing the entire market. It created a new one.
Marshall Goldsmith
FEBRUARY 8, 2018
Lead author of Business Model Generation and Value Proposition Design , which sold over one million copies in 37 languages. Deepa Prahalad – Focused on design and emerging markets. Advisor and Speaker at Dartmouth’s Tuck School of Business. Telisa Yancy – Chief Marketing Officer at American Family Insurance.
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Harvard Business Review
DECEMBER 14, 2011
As my colleagues noted in a Harvard Business Review article earlier this year, the extremes in most Asian markets are well served. Multinationals are increasingly tasking their Asian outposts with developing regionally appropriate solutions that might "trickle up" to established markets. A focus on business models.
Harvard Business Review
DECEMBER 27, 2010
create a new category, extend current business) or innovation mechanisms (e.g., new product, distribution channel, marketing approach). An innovation that transforms a market or creates a new one through simplicity, convenience, affordability or accessibility. What is the best way to disrupt a market?
Harvard Business Review
MARCH 17, 2016
Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. In many cases they created radically new business models.
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