Business Model Leadership Marketing Ries 
Harvard Business Review
APRIL 30, 2014
For companies seeking to innovate, adapt to change, and maintain an edge in fast-moving, competitive markets, a questioning culture can help ensure that creativity and adaptive thinking flows throughout the organization. At the same time, leadership should be willing to answer tough questions — from all levels and departments.
Harvard Business Review
APRIL 27, 2015
Likewise, no matter how slick your company’s online idea market, it won’t yield many high-value ideas if your associates haven’t been taught to think like innovators. You have to be tracking trends your competitors haven’t yet noticed, then figuring out ways of using them to upend traditional business models.
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