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The New Psychology of Business Models

Ask Atma

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. I first encountered the idea of developing a one-page business model in 2007 when I came across the Osterwalder model on the web.

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". These metrics are valuable because they measure success at your core business. Seek out what Ries refers to as "actionable metrics." Those metrics are the most common false idols of analytics.

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Digital Pioneers on Paper

Harvard Business Review

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Meanwhile, Eric Ries, is using his new book, The Lean Startup , to experiment with the marketing principles he espouses in its pages.

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How Big Companies Should Innovate

Harvard Business Review

In his seminal work, The Innovator's Dilemma , Clayton Christensen made the point that for disruptive innovations to be pursued effectively, they require autonomous business units. What's more, his solution applies not just in the case of disruptive innovation, but also the business model innovations that we repeatedly fail to embrace.

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The Dangers of the Minimal Viable Product

Harvard Business Review

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. Think beyond the product to the full offering and business model. I'm a huge fan of this work and suggest that all innovators study the movement closely.

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Become a Company That Questions Everything

Harvard Business Review

One of the ways successful companies consistently create separation from the competitive pack is by critically examining and improving the business model from end to end,” says Chris Shimojima, the CEO of Provide Commerce. Ries points out that at most companies, “the resources flow to the person with the most confident, best plan.

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Looking to Join the Lean Start-up Movement?

Harvard Business Review

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I love Lean. Be prepared for lean''s consequences.

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