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The Case for Investing More in People

Harvard Business Review

In research for our book, Time, Talent and Energy, my co-author Michael Mankins and I found that such investments do indeed pay off: The top-quartile companies in our study unlocked 40% more productive power in their workforce through better practices in time, talent and energy management. Yet, only one in eight employees are inspired.

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The CEO of Kimberly-Clark on Building a Sustainable Company

Harvard Business Review

FALK : In 1996, I picked up responsibility for our Energy & Environment group. We had already made a lot of progress in reducing energy consumption and water usage, improving forestry policies, and limiting air and water emissions, but my predecessor thought we should set some stretch goals for 2000.

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CMOs and CEOs Can Work Better Together

Harvard Business Review

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. And as such, marketing is involved with the business reviews, strategy sessions, and financial reviews too.”.

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Listen to Your Employees, Not Just Your Customers

Harvard Business Review

Many companies love customer feedback, but only a handful have devoted as much energy to employee feedback systems. In our Medallia Institute survey, 56% of frontline employees said they have suggestions for improving company practices, and 43% said their insights could reduce company costs. Emma Seppala and Kim Cameron.

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Managing People from 5 Generations

Harvard Business Review

Generation-based employee affinity groups are a waste of time and energy, he adds. It’s a low cost way to get a pulse on generational career issues,” says Meister. I recognized that I had a lot to learn about operating in this new world,” says Ron, who is 51. Besides, your goal is to help your team “move beyond the labels.”

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The Big Picture of Business – Planning and Budgeting in Downsized Times

Strategy Driven

Validate your worth to the overall company operation. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Position your request as an investment, not a cost. Reduce management’s risk in doing business with you. Become top management’s partner in efficiency of operations.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. It grows sales. 3) That your intern can manage your content strategy.

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