The Guru's Guide to Creating Thought Leadership
Harvard Business Review
NOVEMBER 13, 2012
The breadth of article topics was large and the sample of rhetorical styles diverse. Zeitgeist, German for "spirit of the time," is the complex interplay of economic, technological, political, and social forces that can determine which ideas will flop and which will fly in a particular moment. So what did Hamel and Prahalad add?
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