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The Power of an Enemy

In the CEO Afterlife

The companies that employed me were generally the underdogs in battles against bigger, better-financed organizations. From my experience, these six characteristics encapsulate the competitive business culture. Winning at any cost is a signal that you have lost sense of the business objectives. We thrived.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

One such project aims to dramatically reduce maintenance costs with AI by standardizing maintenance logs. There are three main steps: Set goals that tie back to business objectives. Setting goals with a cross-functional team that tie back to business objectives is a critical step to any undertaking, and AI is no exception.

USP 8
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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

Drawing on a powerful tool from the finance world, they conceived of those collections operating as portfolios — each with a specific business objective and time horizon. Those three business portfolios are: The future state portfolio. The investment portfolio. billion in 2010 to $4.9

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. It's easy to put off content marketing, creating blogs, pulling resources off of other projects to create a voice around your own social and digital content. Just do it. But yes, they do!

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