Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

DECEMBER 6, 2013

Make sure your guidelines align to business objectives. Bringing distributed groups up to speed with digital strategy puts you in the guidelines business. It’s easy to limit these guidelines to a general digital/mobile/social/video 101 that offers widely applicable, useful advice. The second is dedicated training.

Guidelines 8

Guidelines Team KPI Business Objectives 8

Harvard Business Review

AUGUST 15, 2016

When the big video streaming service surveyed customers who renewed subscriptions, it discovered, paradoxically, that some customers stayed with Hulu even when they didn’t necessarily have a positive perception of the brand overall. Emma Seppala and Kim Cameron. Which needle do you want to move?

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

APRIL 29, 2015

Drawing on a powerful tool from the finance world, they conceived of those collections operating as portfolios — each with a specific business objective and time horizon. Those three business portfolios are: The future state portfolio. The innovation portfolio. The investment portfolio.

Strategy 8

Strategy Long-term Health Care Insurance 8