Harvard Business Review

AUGUST 15, 2016

When the big video streaming service surveyed customers who renewed subscriptions, it discovered, paradoxically, that some customers stayed with Hulu even when they didn’t necessarily have a positive perception of the brand overall. Emma Seppala and Kim Cameron. Which needle do you want to move?

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

APRIL 29, 2015

MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs. These new ventures would operate separately from the core hospital assets and would compete in new ways in the health care marketplace.

Strategy 8

Strategy Long-term Health Care Insurance 8

Miles Anthony Smith

NOVEMBER 7, 2019

Nemorin They make great content stories using the medium of the moment, video. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Stay on top of all technological advances pertaining to marketing.

Marketing 105

Marketing Content Audience Brand 105