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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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How to Write a Resume That Stands Out

Harvard Business Review

Don’t think you’re going to sit down and hammer it out in an hour. After all, it’s more than a resume; “it’s a marketing document,” says John Lees, a UK-based career strategist and author of Knockout CV. . Case study #1: Tailor your resume to each job.

How To 15
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Don't Hire Entrepreneurs; Hire Entrepreneurial Spirit

Harvard Business Review

Have those with MBAs specialized in strategy, marketing, or entrepreneurship? This can take many forms — an agreement that an employee can use office space and resources outside normal business hours to hammer out a side project over time, for instance, or a month-long sabbatical to let them dig into their passion all at once.