CoachStation

MARCH 7, 2016

What – This is what the company does to fulfill that core belief. Sounds simple, but what Sinek found is that most companies do their marketing backwards. Most of these companies neglect to even mention why they do what they do. How – This is how the business fulfills that core belief. There are many reasons.

Self-aware 146

Self-aware Ethics Tools Finance 146

N2Growth Blog

JULY 19, 2011

One of the charges being levied in the Indian High Court was that Coke and Pepsi products were addictive and unhealthy, Hmmm…More recently there have been a number of energy drinks and dietary supplements that have been pulled from retail shelves because of health hazards posed by addictive consumption. Thoughts?

Marketing 366

Marketing Tactics Brand Ethics 366

Harvard Business Review

FEBRUARY 6, 2017

Several years ago I sat down with the CEO of a fast-growing retail business. The company started as a single store, but about a decade later it was a national chain on the heels of filing an IPO. I asked the CEO, whom I’ll call Mike, about the secret of his company’s rapid growth. His answer blew me away.

Creativity 8

Creativity Budgeting IPO Merchandising 8