Career Conference Media Merchandising 
Ron Edmondson
JUNE 15, 2011
Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. A primary difference between us is my initial tendency to learn by listening and communicating in person where Mike tends to thrive by speaking and active in social media. Lastly, ask the consumer.
Harvard Business Review
MARCH 23, 2015
Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We now have entire conferences dedicated to the analytics of our business and our basketball operations. These aren’t mom and pop operations anymore.
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