Career Cost Center Tactics Tools 
Harvard Business Review
OCTOBER 4, 2012
Hispanics as votes they can buy through inauthentic sales tactics. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.
Harvard Business Review
OCTOBER 4, 2012
Hispanics as votes they can buy through inauthentic sales tactics. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.
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