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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

We may not be keeping pace with these pressures, but leading companies continue to evolve more sustainable strategies and tactics. This year, there were countless eco-efficiency stories about companies saving millions of dollars and developing new tools to make buildings, fleets ( Staples and UPS, for example ), and manufacturing much leaner.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanics as votes they can buy through inauthentic sales tactics. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanics as votes they can buy through inauthentic sales tactics. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.