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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

A GreenBiz report indicated that progress had slowed or even regressed, but MIT and BCG also declared that sustainability had reached a "tipping point" with more companies putting sustainability "on the management agenda.". In reality, both views were right. Let's look at some top macro- and company-level stories. Macro Trends.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanics as votes they can buy through inauthentic sales tactics. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanics as votes they can buy through inauthentic sales tactics. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.