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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Here are her ideas and reflections: Chief Marketing Officers (CMOs) are usually under pressure because most organizations see marketing as a cost center and are not aware of how it is contributing to the bottom line. Find the right reporting tools. This can lead to a crisis of credibility and a loss of power for the marketer.

Advice 107
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Using AI To Augment Customer Service Agents

The Horizons Tracker

A recent report from Deloitte highlighted how customer service has transitioned from the cost center of old, and the most sophisticated companies now aim to create experiences that delight customers and turn them into loyal devotees of the brand.

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Budget Management Best Practice 1 – Line Item Awareness

Strategy Driven

Other organizations are simply cost centers and the budget is a reflection of expenditures only. Become a StrategyDriven Premium Member to gain access to the entire article and the over 100 StrategyDriven members-only articles, whitepapers, models, and tools and templates. The text above is only a small portion of this article.

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Shadow IT Is Out of the Closet

Harvard Business Review

They're simpler to implement than their enterprise-wide counterparts and business people see them as worthwhile and cost-effective. A large insurance client of mine recently added a new data visualization tool to its business intelligence toolbox.

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The Internet Shouldn’t Run on Dirty Energy

Harvard Business Review

Here’s why now is the time right to invest in renewable energy sources for the internet: Renewable energy can help reduce a cost center. Most credible projections expect the cost of renewable electricity to drop and many traditional sources of electricity to increase.

Energy 8
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The First Step to Fixing U.S. Manufacturing

Harvard Business Review

manufacturers do source from domestic suppliers, they tend to regard them purely as a cost center. Past work by McKinsey found that inefficiencies in manufacturer-supplier interactions add up to roughly 5% of development, tooling, and product costs in the auto industry. Even when large U.S.

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How Cybersecurity Teams Can Convince the C-Suite of Their Value

Harvard Business Review

In addition to traditional security reviews, the security team at Facebook is responsible for building secure developer tools that are used to create our products. Some of these tools function like spell-check for programmers writing code, to identify potential security bugs in real time. Driving Financial Goals.

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