Frank Sonnenberg Online

DECEMBER 1, 2020

You begin to sell your luxury products in mass-market retail stores to boost sales. — You decide to cut costs even though it’ll tarnish the customer experience. — You accept orders even though you don’t have enough product to satisfy demand — Rather than being upfront with customers, you pray no one gets upset with the delay.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

JANUARY 3, 2013

In my teacher's mind, it was an investment in a future career. But my parents gave in, and purchased a beautiful viola that helped me sit 1st and 2nd chair in high school and college respectively, but doesn't help in my consulting career. Roche allows you to monitor and manage your own diabetes like a doctor.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

NOVEMBER 24, 2010

For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15