Harvard Business Review

JANUARY 13, 2015

Do we ultimately compete on the basis of our cost structure (e.g., In pharmaceuticals, there are blockbuster drugs targeted at mass-markets segments. Soliris costs $400,000 per patient annually. Here, your cost structure allows you to sell and make money at prices that competitors cannot. Make it for less.

Market Segmentation 8

Market Segmentation Mass Marketing Price Pharmaceuticals 8

Harvard Business Review

APRIL 15, 2014

The recent failures of mass market retailers Sears and J.C. What is the cost? The diluted management focus, coupled with the car’s poor sales, hurt the brand and allowed competitors — especially luxury imports — to gain market share. Change management Disruptive innovation Strategy'

Disruptive Innovation 9

Disruptive Innovation Mass Marketing Fashion Porter 9

Harvard Business Review

FEBRUARY 17, 2012

Welcome to the growing community of deshoppers, whose activities are costing U. Over the last ten years we have been researching deshopping in Britain through two mass market retail case studies and surveys of 150 independent retailers and over 500 consumers. Comprehensive, consistent, and manageable policies and processes.

Retail 13

Retail Mass Marketing Customer Loyalty Discount 13

Harvard Business Review

APRIL 23, 2013

What existing solution-provider, in so doing, might you manage to obliterate? Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." The truth is that we usually adjust to the new technology by coming to recognize that its benefits outweigh the costs.

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Frank Sonnenberg Online

DECEMBER 1, 2020

You begin to sell your luxury products in mass-market retail stores to boost sales. — You decide to cut costs even though it’ll tarnish the customer experience. — You accept orders even though you don’t have enough product to satisfy demand — Rather than being upfront with customers, you pray no one gets upset with the delay.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

NOVEMBER 17, 2015

In managing the fallout from BP’s Gulf of Mexico oil spill disaster in 2010, company Chairman Carl-Henric Svanberg had to take over from CEO Tony Hayward, whose gaffes and public blaming of partners had only exacerbated the crisis. Take the case of BP. born BP veteran Bob Dudley as CEO.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

NOVEMBER 4, 2011

Problem is: their professional setup costs $30,000 to assemble and a remote operator on a keyboard to run. Seeing a potential revenue stream to fund more research robot development, the team set up a company, BeatBots , to make a very pared-down version with the same look and feel available to the consumer market.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

JANUARY 3, 2013

By finding distinct buyers who are willing to pay more, accentuating your product's cachet via the right professional endorsements, and finding key upgrades with minimal cost of goods or delivery system, you can command much higher prices. For example, UnderArmour provides athletic gear used by professional athletes to the masses.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

OCTOBER 22, 2014

Cable providers have passed their increased programming costs on to consumers. Expanded basic cable costs 188% more than it did in 1995. “It’s a marketing ploy to get fledgling networks established.” And while the networks reach all those households, they don’t have to market to all of them.

Hedge 8

Hedge Licensing Mass Marketing Price 8

Harvard Business Review

APRIL 29, 2016

Their excuses for missteps include security issues, complexities of managing product life cycles, and lack of interoperability. This kind of “tech push” occurs when both management and engineering discount the value of effective design for representing the emotional and physical connections to the end user.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

FEBRUARY 14, 2012

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15

Harvard Business Review

JANUARY 3, 2013

However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize. One of my favorite classroom examples is GirlMeetsDress.)

Disaggregation 8

Disaggregation Hammer Mass Marketing Gordon 8

Harvard Business Review

SEPTEMBER 14, 2011

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. The Indian firms we studied promote diversity in their R&D management by hiring external talent to build and oversee their global innovation network.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

JUNE 15, 2017

Large American companies have complicated structures that often require international leaders to have regular face-to-face interaction at headquarters; this can take away from being in close touch with the Indian market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. 5 — It’s a Long Game.

CEO 9

CEO Long-term Short-term Mass Marketing 9

Harvard Business Review

MAY 30, 2014

But if Musk is right, his production facilities will bring down the cost of batteries by 30%. And because batteries are the single most expensive component in electric vehicles, that would be a big step toward his dream of a mass-market Tesla car. Communication Managing yourself'

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. There is not a "thing" to manage. Is a business built on volunteers manageable?

Marketing 16

Marketing Brand Mass Marketing Metrics 16

Harvard Business Review

MARCH 16, 2016

At the same time, sellers must manage their existing digital media budgets a lot better. Pricing information, including dealership wholesale costs, is now widely available on independent websites, along with information about vehicle options, trade-in policies, and performance. Any strategy is about priorities and trade-offs.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

SEPTEMBER 16, 2015

” Maybe that would make sense if the company had managed to create a new, low-cost industry standard around its battery pack form-factor and power, by making them sufficiently attractive to all other electric car makers. Let me explain. The email I received from Tesla couldn’t have been more unassuming.

Strategy 8

Strategy Mass Marketing Franchising Early Adopters 8

Harvard Business Review

NOVEMBER 24, 2010

For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

FEBRUARY 7, 2018

” The first problem is it encourages managers to focus most of their attention on market share and not enough on the category itself. But if your category is declining or about to decline, your moat, your leadership in cost, and your execution will all look silly at best and could be a big write-down at worst.

Strategy 10

Strategy Mass Marketing Business Model Brand 10