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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Social Media Demystified

N2Growth Blog

Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside. With each major advancement in technology, communications, or business practice we find ourselves yet again at this all too familiar precipice. This is where much of the true complexity lies. I Think Not.

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The Rise of the Digital CMO

Harvard Business Review

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s. Information & technology Marketing Social media' How could this be?, Is the average CMO ready to step up to this challenge?

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What It Takes to Become a Great Product Manager

Harvard Business Review

If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. Pro: Breakthrough technology can offer customers things they didn’t even know they needed. VMotion at VMware was a great example of this.

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How Deloitte Consulting LLP and Salesforce Are Using Technology to Transform the Employee Experience - SPONSOR CONTENT FROM DELOITTE’S CONNECTME AND SALESFORCE

Harvard Business Review

ConnectMe leverages the world’s leading CRM cloud solution, Salesforce, to help organizations navigate the changing workplace and deliver an exceptional employee experience. But the formula that we like to use is that if you take one part culture, one part technology, and one part data, you will ultimately drive more engagement.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We’ve hit a point of acceleration in video and wearable technologies that provide us with information that we’ve never had in the past about how to optimize player performance. If you could give your younger self one piece of career advice, what would it be? I would actually argue that this is pretty far off base.

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