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Prestige Underpins Employee Perks

The Horizons Tracker

In some ways, this should come as no real surprise, with glamorous firms often having an advantage in the labor market. So, if high status confers an advantage in the labor market, lower-status organizations have to find a way to compete, and many choose to do so with the array of perks they offer to employees.

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Does a Mentor have to Breathe?

In the CEO Afterlife

To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. Human Resources.

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Those Trained Through Alternative Routes Lag Behind Degree-Educated Peers

The Horizons Tracker

Although university attendance has risen considerably in much of the developed world, there remain obvious advantages to providing viable alternatives that afford students a good career. Unfortunately, research from Harvard highlights how unsatisfactory the careers of those educated via alternative routes often are. Evidence of skills.

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Is Business a Combination of Sport and War?

In the CEO Afterlife

I’m going to admit at the outset that I was a strong proponent of Herzog’s concept for most of my career. As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. But hold on for a moment.

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4 Ways to Grow Your Business Organically

Strategy Driven

A company gains access to new markets by taking over or fusing with other businesses. Effective branding enables you to cut marketing and advertising costs. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work?

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The Best Things in Business are Free

In the CEO Afterlife

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. I’m not referring to a bunch of “buy one get one free” promotions or deep discount sales events. Some companies thrive on innovative cultures. Mindsets are free.

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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

If they are feeling your brand understands them and their needs, is innovative, is a good value, and cares about them, they are now ready to jump in and interact with you. As for your brand, how are your customers feeling about your brand now that your prospective customers have some knowledge about you from steps one and two? Are you ready??

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