Pig Wings: Creating Demand in a New Category
Harvard Business Review
AUGUST 29, 2012
Buffalo Wild Wings, a Minneapolis-based restaurant chain that specializes in wings, has a market cap in excess of $1 billion. I've encountered many super consumers in my career, but few are as passionate as the phylum called "Pork Dorks.". Americans love chicken wings. More than 80% of households eat "the other white meat."
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