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CMI Highlights

Chartered Management Institute

Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. One judge said: “ The Power of Difference is fascinating and I could not put it down. Reserved your spot? Catch up here.

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How GE Built an Innovation Lab to Rapidly Prototype Appliances

Harvard Business Review

Career advancement in mature companies usually demands avoiding conspicuous failures, while entrepreneurs must fail repeatedly to get ahead. Large companies serve mainstream customers, while innovative entrepreneurs first serve early adopters. What GE Appliances gains is the powerful advantage of being first to market.

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The Rise of the Digital CMO

Harvard Business Review

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

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