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Are You Certified?: The Benefits Of Certification In Business

Strategy Driven

Many people become certified in a certain subject so that they can pursue a career in a specific industry. It can motivate you to improve your business, making it more efficient and more ethical. Consequently, you could notice an increase in customers after becoming certified – it can become a valuable part of your marketing.

Ethics 116
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The International Coaching Federation Welcomes Rich Gee.

Rich Gee Group

I run workshops all across the country in many venues — they were the perfect hosts (they covered ALL the bases), the location was smashing (I love the Doubletree Hotel – it was just renovated), the room was perfect, the food scrumptious, and any request was met with a smile. Unported License.

Workshop 186
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. Bill began his career with Hyatt Hotels Corporation. American Hotel & Lodging Association (AH&LA) Board of Directors. Telisa Yancy – Chief Marketing Officer at American Family Insurance. World authority on project management. Non-profit CEOs.

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Morning Advantage: Can Personal Branding Go Too Far?

Harvard Business Review

But for some professions, crafting this narrative can raise ethical questions. In this past weekend's New York Times Magazine , Lori Gottlieb takes us into the world of branding consultants for psychotherapists , who help practitioners in the fledgling field tailor their brands to capitalize on niche markets and needs.

Brand 8
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3 Emerging Alternatives to Traditional Hiring Methods

Harvard Business Review

These three dimensions of employability and career success have strong links with broad psychological traits. But certain organizations, such as PepsiCo and Starwood Hotels and Resorts, are also analyzing employee data to create profiles of their most successful people — this gives them valuable benchmarks for outsiders.

Ethics 8