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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

JANUARY 18, 2012

Executing this strategy required seamless integration of IBM's product capabilities with its geographic reach. The three principles that emerged from that event guided decision-making throughout the organization, giving IBM's huge, globally dispersed workforce the discipline necessary to execute the company's new strategy.

Globalization

Globalization Golden Parachute Short-term Long-term

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

JUNE 8, 2016

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Its strategy to get out ahead of the competition rested on the innovative, hard, vacuum-sealed packaging its then-parent company, Jacob Suchard, was using in Europe at the time. Nabob, you’re a feisty fella. That number increased to 40%.

Brand

Brand Brand Management Advertising Management

Leadership Digital

How IBM's Sam Palmisano Redefined the Global Corporation

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

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