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The price of leadership

Lead on Purpose

The authors propose three questions you should ask to assess your own leadership potential: How far do you want to go? Whether you want to pay the price to reach the leadership level of your dreams is the real question you need to sort out. Ray Hopkin gives us The Price of Leadership, from Lead on Purpose. Good stuff, as [.]

Price 198
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The Importance of Testing in an E-marketing Campaign

Women on Business

Send the email you’re using now (this is your control, or “A”)) to 500 names, and send your proposed new email (“B”) to the other 500. For example, if you have an email list of 100,000 prospects, select every 100th prospect to create a test list of 1,000.

Marketing 162
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The Big Picture of Business: Been There, Done That

Strategy Driven

That’s what they have done for most of their careers. (2 99.99999 percent of actual management consultants come from five basic career orientations and fit onto one of the five branches of The Business Tree : Technical or niche industry orientation. 2 percent). Understand what your company really needs and why.

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What Every Executive Should Learn from Wal-Mart's Mistakes

Harvard Business Review

Boards of Directors must express their commitment to a zero-tolerance policy toward corruption in the form of a formal Codes of Ethics or Conduct. Top executives, including the corporate Secretary and Ethics Officer, received frank, unbending advice from the company's internal investigator (a former FBI agent) and its general counsel.

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Win the Pitch: Tips from Mastercard's "Priceless" Pitchman

Harvard Business Review

As a growth officer in my early career with the mad men and women of McCann Ericksson , my mom could never quite grasp what I did for a living. Your Credo: These are the values and the belief system to which you subscribe, and/or a shared behavior and code of ethics that you're working within.