Skip Prichard

JULY 23, 2019

Like many great leaders, Cameron often has a single story from his career that really provides an “a-ha!” “The human species thinks in metaphors and learns through stories.” Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin. That means both customers and staff.

Godin 78

Godin Wilde Entrepreneur Brand 78

Joseph Lalonde

JANUARY 9, 2015

YouTility: Why Smart Marketing Is About Help Not Hype by Jay Baer – Bear wrote an amazing book on why helping is the new marketing. From his roles in Zulu, Deathrap, and Harry Brown, Caine has had a career of over five decades as an actor. Market in that direction. Taxi Mike knows how to be helpful.

Books 120

Books Learning-by-Doing Wilde Self-aware 120

Harvard Business Review

OCTOBER 25, 2011

With the international economic recovery uncertain at best and the stock market convulsing wildly with every Beltway standoff or whisper of bad news from Southern Europe, it's obvious we can no longer rely on job security or investment returns to protect us from hard times. Marketing guru Seth Godin is a notable example in the business world.

Brand 9

Brand Supply Chain Godin Insurance 9