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Ain't Too Proud to Beg: Pricing Lessons from the Rolling Stones

Harvard Business Review

The Stones have always been aggressive in setting ticket prices, and it appears they''ve pushed too hard this time. In fact, I wrote my PhD dissertation on rock concert ticket prices. The situation faced by the Rolling Stones — sagging sales due to high prices — is one that all companies are susceptible to.

Price 8
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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8
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How Retailers Can Appeal to Lower-Income Shoppers

Harvard Business Review

Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. Many retailers are responding with across-the-board price promotion strategies. This is problematic, because not all shoppers are equally price sensitive across all categories. Unemployment remains high.

Retail 14
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Case Study: Target the Right Market

Harvard Business Review

We're playing in two major markets. Andrew had been one of her first hires at SparkPlace, a two-year-old provider of internet marketing software, and he'd continued to impress her. Founder and CEO Dirk Middleton liked him, too, especially after Andrew coined what would become the company slogan: Marketing is broken.

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Case Study: Target the Right Market

Harvard Business Review

We're playing in two major markets. Andrew had been one of her first hires at SparkPlace, a two-year-old provider of internet marketing software, and he'd continued to impress her. Founder and CEO Dirk Middleton liked him, too, especially after Andrew coined what would become the company slogan: Marketing is broken.

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Could a Four-Year-Old Do What Carl Icahn Does?

Harvard Business Review

He is no Jim Simons , using his mathematical genius to outsmart the market in (to an outsider) incomprehensible ways. And now, just after passing the average life expectancy for an American male , he seems to be in the midst of the best run of his career. His game plan instead looks something like this: Buy stock in a company.

Hedge 8
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. Without trust, people respond with distraction, fear, and, at the extreme, paralysis.

Company 62