Ain't Too Proud to Beg: Pricing Lessons from the Rolling Stones
Harvard Business Review
MAY 14, 2013
The Stones have always been aggressive in setting ticket prices, and it appears they''ve pushed too hard this time. In fact, I wrote my PhD dissertation on rock concert ticket prices. The situation faced by the Rolling Stones — sagging sales due to high prices — is one that all companies are susceptible to.
Let's personalize your content