People Do Business With You…But Why?
Women on Business
JANUARY 11, 2011
According to author and thought leader Simon Sinek, people buy the “why.” By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined.
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