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Become a Brand Renegade

Leading Blog

The idea of curated customer experiences was something that had to be taught, and we chose candidates who wanted to learn and improve their careers. Create a mission statement that goes beyond the basics. Instead of “here’s who we are and what we do,” our mission statement speaks to the brand identity we’re cultivating.

Brand 290
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What Makes A Purpose-Driven Organization? 4 Misconceptions About Purpose-Driven Companies

LDRLB

Purpose Is Not Just A Mission Statement. And while a strong sense of working for a positive outcome or cause is important, many organizations feel like re-writing the mission statement will do the trick. Your purpose as an organization is bigger than your mission statement.

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What Makes A Purpose-Driven Organization? 4 Misconceptions About Purpose-Driven Companies

LDRLB

Purpose Is Not Just A Mission Statement. And while a strong sense of working for a positive outcome or cause is important, many organizations feel like re-writing the mission statement will do the trick. Your purpose as an organization is bigger than your mission statement.

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9 Tips for Hi-Po’s to Start Their Careers Off Right!

Marshall Goldsmith

Why I realize we cannot all be entrepreneurial in the sense that we can’t all start our own companies, I believe we can all be entrepreneurial in terms of how we approach our careers. As you ponder your career options, ask yourself: “Who do I want to be like in 10 years?” This is critical! Find your own market niche. Be creative.

Career 70
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10 Elements of an Outstanding Customer Service Culture

Skip Prichard

As someone who has spent their career going inside organizations that do customer service extremely well – from Nordstrom, USAA, Southwest Airlines, Zappos , L.L. Southwest Airlines creatively spells words such as “luv” in its mission statement and internal documents. Support for customer-focused innovation.

Airlines 112
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Vision vs. Mission | N2Growth Blog

N2Growth Blog

It’s important to understand that vision statements are design oriented, while mission statements are execution oriented. In fact, it is the corporate vision that should determine its mission. The vision is bigger picture and future oriented, while the mission is more immediately focused on the present.

Blog 395
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Southwest Airlines’ Julie Weber on What It Means To Create a Purpose-Driven Culture

HR Digest

A desire to act with courage, persevere and innovate; the ability to put others first, and a fun-LUVing attitude – these are the values that Southwest Airlines, the World’s Most Loved Airline, looks for in its employees and fosters through its talent management. Living the Southwest Way! As long as you are learning, you are growing.