Career Management Marketing White Paper 
Chart Your Course
APRIL 13, 2013
of non-management workers reported being engaged at their current job. They also provide more than double the market average in training time for entry-level employees, and offer clear paths for advancement into management. Leadership training is also critical for managers, as it equips them to guide and groom their staff.
Strategy Driven
MAY 7, 2012
Most sales managers could NOT do what they ask their salespeople to do. QUESTION: With these horrid stats, why do sales managers insist on, even measure, cold call activity and numbers? I am a living example of what writing can do to change a career. Write an industry white paper. White paper, or brochure?
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Eric Jacobson
DECEMBER 17, 2020
I selected this book because Magnuson tells it like it is, provides clear, practical, actionable advice and speaks with authenticity and in a conversational style that will resonate with young career professionals. Most of it was going through the publishing and marketing processes. Magnuson : So much!
Eric Jacobson
JULY 5, 2021
I selected this book because Magnuson tells it like it is, provides clear, practical, actionable advice and speaks with authenticity and in a conversational style that will resonate with young career professionals. Most of it was going through the publishing and marketing processes. Magnuson : So much! resonate so well with you?
Eric Jacobson
JUNE 22, 2020
is a must-read for young professionals early in their career, for recent college graduates, and for workplace leaders respectfully guiding and coaching the young professionals within their organizations. Most of it was going through the publishing and marketing processes. Call it a blueprint, handbook, guide or manual, Stand Out!
Harvard Business Review
MAY 22, 2013
This may seem like a silly question, the answer being of course, the sales & marketing team. Marketing that''s based on customer advocacy and influence must keep this basic truth front and center. Market and sell your customers. Who sells your products or services? More specifically, your customer advocates.
Eric Jacobson
OCTOBER 23, 2020
is a must-read for young professionals early in their career, for recent college graduates, and for workplace leaders respectfully guiding and coaching the young professionals within their organizations. Most of it was going through the publishing and marketing processes. Call it a blueprint, handbook, guide or manual, Stand Out!
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