Career Marketing Power Ries 
Harvard Business Review
AUGUST 28, 2013
This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. This alone is powerful. If you believe that bias is simply an accumulation of culturally accepted norms, then you can recognize your power in shifting those norms.
Harvard Business Review
NOVEMBER 22, 2012
One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Ray, too, had her own immersion experience, albeit in Albany, New York, where she started as a food buyer for a gourmet market, eventually teaching 30 minute cooking classes when they couldn't find a chef who would accept their low rates.
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