article thumbnail

Celebrating 10 Powerful HR Leaders

HR Digest

These qualities are evident in the 10 men and women who’ve achieved a spot in The HR Digest’s 2019 list of the 10 Powerful HR Leaders. Their success is the result of an unwavering leadership acumen in the face of a hyper-competitive market. Most Powerful HR Leaders In The World. Diane Gherson, CHRO, IBM. Peter Fasolo, Ph.D.,

Power 75
article thumbnail

Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Al Ries is one of my brand heros. Wiki Brands reinforces that the web has given great power to the consumer. Marketing cannot fix a bad product. It inspires me to remain active in Social Media.

Brand 189
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Steps to Getting Your Startup Story Right

Rajesh Setty

Nothing can replace the power of actual experience but being prepared and equipped will take that experience to a whole new level. Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. All the best!

Ries 70
article thumbnail

Marketing Needs a New Metaphor

Harvard Business Review

Staring at this mash up of Mardi Gras and the bar scene from the first Star Wars movie, I realized my traditional marketing background had left me feeling unarmed behind enemy lines. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?

article thumbnail

Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence.

Metrics 21
article thumbnail

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

article thumbnail

Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. That’s what “brand-led” means.

Brand 12