Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

Marketing 8

Marketing Brand Advertorial Advertising 8

Harvard Business Review

DECEMBER 18, 2012

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence.

Metrics 16

Metrics Media Ries Reference 16

Harvard Business Review

OCTOBER 3, 2012

There's no doubt technology entrepreneurship is becoming its own kind of celebrity. Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. This cleans out the junk in the startup ecosystem — an ecosystem that powers tomorrow's economic future.

Entrepreneur 17

Entrepreneur Ries Hammer Technology 17

Harvard Business Review

OCTOBER 3, 2012

There's no doubt technology entrepreneurship is becoming its own kind of celebrity. Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. This cleans out the junk in the startup ecosystem — an ecosystem that powers tomorrow's economic future.

Entrepreneur 16

Entrepreneur Ries Hammer Technology 16

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. That’s what “brand-led” means.

Brand 8

Brand Ries Entrepreneur Agility 8

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. So what happened? In fact, what happened is activist investors.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

NOVEMBER 7, 2018

Those benefits fall into three categories: To jumpstart network effects that provide a first-mover advantage: Many of the projects being built using blockchain technology are “protocols” that govern the interactions between users in a decentralized autonomous network. How ICOs Constrain. Governance.

Cost 8

Cost Decentralization Finance Entrepreneur 8