Remove Management Remove Marketing Remove Power Remove Ries
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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Sometime the Time Management Guy in me questions if it is a good use of time. Al Ries is one of my brand heros. Wiki Brands reinforces that the web has given great power to the consumer. I love branding.

Brand 189
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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." Traditionally, managers were used to achieving business objectives in departments that make things, sell things, or manage money.

Metrics 16
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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. Innovation at GE was on a roll. Then it wasn’t.

Ries 8
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How GE Stays Young

Harvard Business Review

GE is an icon of management best practices. That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups.

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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. That’s what “brand-led” means.

Brand 8
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The Most Innovative Companies Don’t Worry About Consensus

Harvard Business Review

Consensus is a powerful tool. When CEOs set out to conquer new markets or undertake billion-dollar acquisitions, we’d hope they’d at least sought out some consensus from their trusted advisors. Nick is a typical manager at a one of the world’s most successful widget companies. Again, consensus can be a powerful tool.

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Looking to Join the Lean Start-up Movement?

Harvard Business Review

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. Corporate leaders can take steps to encourage this kind of market-based learning.

Ries 8