Marketing Operations Power Ries 
Harvard Business Review
MARCH 15, 2013
It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.
Harvard Business Review
MAY 13, 2014
Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets.
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Harvard Business Review
OCTOBER 30, 2017
In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. Increase operating margins to 18% (by cutting expenses).
Harvard Business Review
APRIL 26, 2013
In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. Corporate leaders can take steps to encourage this kind of market-based learning.
Harvard Business Review
OCTOBER 3, 2014
Consensus is a powerful tool. When CEOs set out to conquer new markets or undertake billion-dollar acquisitions, we’d hope they’d at least sought out some consensus from their trusted advisors. Nick readily grasps the value in testing his ideas before asking for any full-scale operation. Again, consensus can be a powerful tool.
Harvard Business Review
MAY 30, 2013
In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. To us, there are few better examples at demonstrating the power of the Lean Startup. But like disruption before it, the zeitgeist around lean has in some ways grown apart from the power and purpose of the idea.
Harvard Business Review
AUGUST 16, 2016
It turns out that many aspects of lean startup, like showing rough prototypes to customers before you’ve invested lots of time and money, iterating based on their feedback, and letting data prove or disprove your hunches, all have powerful appeal inside big companies, where endless meetings and executive approvals often bog down innovation.
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