Career Mass Marketing Price Productivity 
Harvard Business Review
JANUARY 3, 2013
A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). In my teacher's mind, it was an investment in a future career. Prosumers can be the guide to finding unmet demand on the price/value curve.
Frank Sonnenberg Online
DECEMBER 1, 2020
You let your salespeople discount products rather than justify the sale based on the value provided. — Sell value, not price. You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You slash prices to combat a temporary downturn. —
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