Case Study CFO Finance P&L 
Harvard Business Review
JULY 17, 2014
Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact.
Harvard Business Review
MARCH 18, 2011
There are many moving parts in people's career decisions — family, the economy, finances — and you may simply not know what the next five years holds. Saying you want P&L responsibility in five years when you have no such ambitions may land you the job, but ultimately will you be happy? If you don't know, admit it.
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