Case Study COO Innovation Marketing 
N2Growth Blog
JANUARY 6, 2024
Understanding the Role of a Chief Operating Officer A Chief Operating Officer (COO) holds a distinctive and crucial role in the corporate ecosystem. Equipped with a holistic view of the organization’s objectives and a deep understanding of its operations, a COO is often considered the key driver of operational excellence.
Harvard Business Review
OCTOBER 26, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Erkan Malas was FDM Turkey’s COO, and from the start he had chafed at Sena’s appointment and approach. “The market research from Capital is promising.
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Harvard Business Review
MAY 5, 2016
Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The innovative system promised to reduce local governments’ energy consumption and maintenance costs and improve their constituent relationships. “Higher!
Harvard Business Review
SEPTEMBER 13, 2012
An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. CEOs remain reluctant to invite CIOs to the executive table, insisting that IT is a cost center, not the innovation incubator it could be.
Harvard Business Review
AUGUST 2, 2013
Some CIOs become CIO-Plus-COO or CIO-Plus-Head of Shared Services. Others gain new responsibilities in strategy, M&A integration, or innovation. In the four years since our book was published, the CIO-Plus idea has gained real traction, and there are numerous stories and cases studies on the phenomenon.
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