Case Study Energy Leadership Outsourcing 
Strategy Driven
NOVEMBER 8, 2010
When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Do what you do best and outsource the software and community building to the experts.
Harvard Business Review
JANUARY 18, 2012
The case study written about Aravind has been required reading for all Harvard Business School students for over a decade. North Stars align our energy, emotions, and actions in the service of our vision. Wise leadership comes from identifying our own North Star, then using the light to enable others to find their own.
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