Case Study Energy Marketing Outsourcing 
Harvard Business Review
OCTOBER 31, 2012
If all went well, Blue Sky would soon be using Prime's components in its energy-efficient cars and trucks. "At At last," the chairman had said, "we have a foothold in the electric vehicle market. It was among the fastest-growing Chinese automakers, and it was racing to get into the hybrid market. Blue Sky fit the bill perfectly.
Strategy Driven
NOVEMBER 8, 2010
When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Marketing 101 principles still apply. Do what you do best and outsource the software and community building to the experts.
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Harvard Business Review
FEBRUARY 10, 2011
Xerox advises companies on how to save money on document handling, and holds a sizable 48 percent market share in the broadly defined, and surprisingly large, $7.78 Part of this new strategy is an outsourcing play — they'll take over all your print needs for you — to grab share. That's a big shift in business as usual.
Harvard Business Review
NOVEMBER 3, 2014
It will change the category you compete in, the products and services you sell, and how you market them, and even the talent you acquire. These three mini case studies will show you just how profound those shifts will be. Longer-term, Lowe’s needs to reinvent the way it markets and sells to consumers.
Harvard Business Review
NOVEMBER 3, 2014
It will change the category you compete in, the products and services you sell, and how you market them, and even the talent you acquire. These three mini case studies will show you just how profound those shifts will be. Longer-term, Lowe’s needs to reinvent the way it markets and sells to consumers.
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