N2Growth Blog

MAY 17, 2010

When I asked him to do research for me on case studies that proved our concepts in a practical manner, he brought me a textbook and asked me to "define" what I meant by practical, as he was looking up terms I was using and couldn't find them. This approach is often executed in a pre-canned fashion.

Blog 333

Blog Leadership Consultative Follow-up 333

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

JUNE 21, 2012

This is an area of explosive growth for several reasons: Buyers demand customer content, but it takes too long and is becoming too expensive to create customer case studies and success stories the old fashioned way. And once you do, corporate approvals can take forever. Using gamification to engage advocates.

Real Estate 10

Real Estate Conference Software Content 10

Harvard Business Review

JANUARY 17, 2011

Consider a mini-case study: America. That economy, and those companies, will pursue not just fast food, fast fashion, venti skinny soy extra caramel mochaccinos, and McMansions, slightly faster, cheaper, bigger — but stuff that's a quantum leap better. This year, Samsung alone announced 75 new products.

Press Release 15

Press Release Short-term Globalization Long-term 15

Harvard Business Review

APRIL 25, 2014

Unfortunately, as this Harvard Business School case study points out, it was an abysmal business failure and Pepsi eventually fell to third place in the soda category, behind Diet Coke. Vogue is a fashion bible because Anna Wintour believes a stylish world is a better place. That’s Cosmopolitan’s mission.

Marketing 8

Marketing Brand Content Handbook 8

Harvard Business Review

OCTOBER 10, 2016

’” Assisting your new boss in this fashion shows that you’re a team player. Case Study #1: Adapt to the boss’s communication style. ” Case Study #2: Make a connection and bring solutions. “Think about it this way,” says Dillon. ” Come armed with solutions.

How To 8

How To Chief Technology Officer Case Study Emotional Intelligence 8

Harvard Business Review

FEBRUARY 4, 2014

Lees notes that in some industries, like fashion or technology, it’s more appropriate to say how much you love a company’s product or services. Case study #1: Demonstrate an understanding of what the company needs. Case study #2: Catch their attention. Authenticity is crucial. Be professional and mature.

Letter 13

Letter How To Maturity Case Study 13

Harvard Business Review

SEPTEMBER 12, 2016

Case Study #1: Do your homework on who you’re meeting and engage the person as a human. “We spent half the meeting talking about law school—LSAT review classes, rankings, and career [prospects]—and the other half talking about my company’s technology.” Discount small talk.

How To 8

How To Bond Discount Case Study 8