Case Study Goal Marketing Niche Marketing 
Harvard Business Review
JULY 28, 2011
Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. One of their primary goals was to help regional customers avoid stock-outs of the company's most successful product: organic prewashed lettuce. He had a point.
Strategy Driven
DECEMBER 2, 2011
The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away.
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