Case Study, Goal and Niche Marketing

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Case Study

Goal

Niche Marketing

Case Study: The Mission or the Bottom Line?

Harvard Business Review

JULY 28, 2011

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. One of their primary goals was to help regional customers avoid stock-outs of the company's most successful product: organic prewashed lettuce. But that's OK," Shawn said. "We

Case Study

Case Study Retail Transportation Niche Marketing

The Big Picture of Business: The Realities of Networking

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. That makes it hard to market the concept as your creation. They staff committees and events, hoping to generate more leads. Social Networkers.

Committee

Committee Learning-by-Doing Consultative Budgeting

Leadership Digital

Case Study: The Mission or the Bottom Line?

The Big Picture of Business: The Realities of Networking

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