Case Study Goal Niche Marketing Reputation 
Harvard Business Review
JULY 28, 2011
Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. One of their primary goals was to help regional customers avoid stock-outs of the company's most successful product: organic prewashed lettuce. A New Direction.
Strategy Driven
DECEMBER 2, 2011
These people jockey for favor with the power structures and are accorded community standing based upon the reputation-value of their company. They are also valued according to the reputation of their companies, directly commensurate to how much money they give to charities and business organizations. Social Networkers.
Expert insights. Personalized for you.
10 
Let's personalize your content