LDRLB
MARCH 2, 2010
Those fortunate enough to hold an IVY-league MBA may be familiar with Kotter’s eight-stage model (Reviewed Here). Motivate the Elephant. However, Switch is saturated with research findings and case studies. Theorists may be familiar with Lewin’s Unfreeze-Change-Refreeze model. Point to the Destination.
Harvard Business Review
MAY 19, 2016
It can sometimes seem like magic when we get the right people together with the right attitude, motivated to work toward a common goal. To address these questions, Coty partnered with Kotter International to implement a broad global change management program. The Coty experience also informs case study examples in John P.
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