Book Review: Switch
LDRLB
MARCH 2, 2010
Theorists may be familiar with Lewin’s Unfreeze-Change-Refreeze model. Those fortunate enough to hold an IVY-league MBA may be familiar with Kotter’s eight-stage model (Reviewed Here). Motivate the Elephant. At first thought, it may seem odd reviewing a popular business book on LDRLB. Point to the Destination.
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