Book Review: Switch
LDRLB
MARCH 2, 2010
Theorists may be familiar with Lewin’s Unfreeze-Change-Refreeze model. Motivate the Elephant. However, Switch is saturated with research findings and case studies. Those fortunate enough to hold an IVY-league MBA may be familiar with Kotter’s eight-stage model (Reviewed Here). Point to the Destination.
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